Ferrero, the Nutella-maker, now a giant company based in Alba, Italy, uses about a quarter of the world’s hazelnut supply — more than 100,000 tons every year.
That’s pushed up hazelnut prices. And this year, after a late frost in Turkey that froze the hazelnut blossoms and cut the country’s hazelnut production in half, prices spiked even further. They’re up an additional 60 percent.
Because they’re so valuable, more people want to grow them. Farmers are growing hazelnuts in Chile and Australia. America’s hazelnut orchards in Oregon are expanding.
Thanks To Nutella, The World Needs More Hazelnuts
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